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Sunday 26 May 2013

How to Create Google Authorship Profile

Google Authorship allows you to get identified as an author of web articles by Google. It is a way for Google to avoid spam webpages from showing in the search results as people would dedicate less spam when their name gets connected with the content. It would also allow to find more authentic web pages from business niche people. This is a fantastic way to avoid less spam and list more related web pages.

What is Google Authorship?


Google Authorship allows you to web link your Google Plus profile to the articles your create. The content you write or make gets shown in the search results with your image, which is fetched from your Google + profile. 

How to Verify Google Authorship?


To verify your authorship to the content your create, follow the steps given below:-

1- Create your Google+ profile. (Visit - Google+)
2- Visit plus.google.com/authorship and click on the verification link.

Have a seem at this video clip for getting a good knowing of how to implement authorship on web pages.





SEO and Google Authorship


Authorship has a great importance with Search Engine Optimization. Webpages that are related to authentic and popular author profiles are ranked highly by Google and their rankings is increased. The more pages on the web that have you as an writer of the content, the more benefit your profile has, the effect being, your webpages get a better web rankings. Now, popularity of a webpage would be assessed by two factors- the authority of the website or the web page and the authority of the person who has created the content. Slowly and gradually this is the development that is knowledgeable by the users and more webpages are created these days along with a proper authorship connected to it.

Author Profile Displayed on the search results


Google's View of Authorship:-

“The name of the writer can be applied to effect the ranking of web search final results by showing the author liable for a specific content piece. Accepting that a given writer has a higher reputation score, comprising an recognized reputation for publishing useful content, then extra content authored and signed by that writer will be promoted comparative to unsigned content or content from less reliable writers in search results.


The Author Rank




Now, the query appears- how can we achieve trust as an publisher so that my written content rises on top of the search rankings? This statistic is what is known as an "Author Rank". If your rank as an author is excellent, there are good probability that your content would position higher than others less than the same category. Following the recommendations given listed below would help you to gain more popularity as an author.


1- Create more content on the designs in which you want to ranking higher.
2- Motivate social indicators like Tweets, Likes and Plus Ones on the content published by you.
3- Add link to each and every web-site you are an author from your Google + web page.
4- Become a author on respected and high authority web pages.
5- Supply quality content articles under your name so that its useful for the user. If the user arrives researching for your content or usually spends more time on the content articles written by you then there are possibilities that links to more articles written by you would be revealed by Google in the search results.

Benefits of Google Authorship


Authorship was developed with the target of allowing for writers to maintain their articles, as well as enabling search engine users to find more articles written by the same writer. It also can help identify authority and authenticity of articles for web sites as well as authors. It's commonly assumed that Google Authorship is the 1st step in the direction of confirming author identity, which will be used to determine Author Rank, which I consider is the upcoming of Google's algorithm.

Additionally, web sites that have used the actions to identify authorship tags get increased click-through prices due to authorship markup used in search results (which looks like a head shot of the publisher next to the text checklist, sketching the eye and gaining clicks), and higher visibility to more of their content.

Sunday 21 April 2013

The Benefits of Guest Blogging

There is no question that blogging and site-building is one of the best ways to develop your online reputation and improve your search engine optimization, but many are continue to confused as to no matter whether they should be guest blog or not. Whether your company is large or small, guest blogging can help you take your blog and your business enterprise to the next level in a wide range of ways. Here are just a few of the many advantages that guest blogging offers : - 





  • 1. Quality Traffic : -


The biggest benefit of guest blogging is the quantity of high-quality targeted traffic it sends to your site. Many guest bloggers can get anywhere from 500 to 1,000 new site visitors to their site with just a individual blog post. In contrast to other methods of traffic, guest blogging has been displayed to send website traffic with a very low bounce rate of only all over 40%.

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  • 2. Higher Rankings Search Engine : -




Your guest posts will have back links in them back to your site. These links are typically “dofollow” which in small means they carry value for Search Engine Optimization (SEO). You can use these hyperlinks to send site visitors back to your site and to ranking higher for your keywords and phrases in the search engines.

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  • 3.Increase Search Engine Authority : -


Guest blogging can considerably help you increase authority for your website name in the search engines. It does this by developing authoritative back-links to your blog. For a new blog writer, it could take years to develop up enough authority to rank well on their own. With guest blogs, you can quickly affiliate yourself with some of the top bloggers in your field. Once people start viewing your name come around all their blogs, they will start providing you the kind of value that comes along with getting an authority.

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  • 4.Build Upon or Start a New Relationship : -







Publishing for another site is a excellent way to build upon or start a new relationship with a blogger in your niche. You can never know too a lot of people, specifically those who have impact in your niche. You will also get to socialize with some of their visitors when responding to commemts on your post.

Now you know why guest blogging is a helpful advertising tool, but it’s also essential to recognize what the host blogger gets out of the trade.

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  • 5.Increase Your Exposure : -

Guest blogging is great for improving your direct Exposure while at the same time developing your brand. Name and brand name reputation are amazingly important when it comes to developing a client base. The more people have observed your name, the more most likely they are to check out your web page. This can also help you develop up your customer base of more people who will often read your blog.

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  • 6. Targeted Traffic : -




Your publish will be read through by host blog’s site visitors and some of them will click on on the links major back to your site. You will obtain varying quantities of website traffic based upon on the site you’ve published for and also the power of your call-to-action. Although this will vary a lot, guest posts are usually a good resource of focused traffic.

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  • 7.Social Followers : -



Most common blogs have huge social followers. Your post will get shared by the blogger you wrote for and also by their fans. Be sure to involve your own Tweets manage and other user profile backlinks at the end of your publish so that you gain new readers through this procedure.